Facebook had started testing a buy button for Shopify in this June.
Google was planning to add a buy button on the search results pages in May.
YouTube was also planning to add buy buttons to TrueView ads in May.
Pinterest created“Buyable Pins” to let users but items on their websites in June.
What do you feel about those "buy buttons"? Do you dislike integrating business into social media?
Personally saying, I do not like this way.
In China, Sina Weibo, QQ, and Wechat are full of business. It is not uncommon to see some ads, using appearance of sharing good products or services, in some celebrities' Weibo. And those products are always from small and unknown factories. Therefore, the celebrities are often criticized about it. Moreover, if one of your friends use Weibo, QQ, and Wechat as platforms to advertise and sell products, it would be a disaster for you. That is because his/her ads occupy most of room in your updated feed every minute.
I don't like it this way, either. Not looking forward to this, and won't use these features.
ReplyDeleteI could see how these ads will become out of hand in the future and feed to those that are impulsive buyers but I do use something similar with amazon. I am an Amazon prime member and when shopping at stores with my wife I tend to do a quick search online and if it is substantially cheaper I will one click buy it since I get free two day shipping. The post office workers probably hate me because I tend to get a package every other day this way.
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